Any serious business owner today has a website attached to their business. The internet is the largest market place ever dreamed of, so don’t miss branding your self online.
By having a website you establish an online presence that centralizes your marketing, both online and off line. In fact Local Business Online Marketing is a must do for success these days.
Some business owners take the time, or money to pay someone, to set up a website for their business but pay it little attention.
The world and marketing is changing too fast to neglect your online presence. Your website can be a great asset to your business with just a little attention on a regular basis.
How to keep your business website up to date
Is your website mobile friendly.
The fact is that more and more people are using small portable devices for internet connections. Smartphones and tablets are quickly taking over the computing world.
To stay up to date, you’ll need to add a mobile plugin like AMP to your site that gives you the chance to fully optimize your website or blog for mobile devices.2*Are you blogging on your website on a regular basis?
Are you blogging?
To keep your website useful and engaging, you should be posting new content on a regular basis. Regular could be daily, weekly, monthly, or anything in between those. Regular is what counts.
You can write the content yourself or outsource it. With WordPress you can write as many articles as you like and schedule them to go out on a regular basis right from the dashboard.
Small companies need branding too
Are you working solo in a small company atmosphere? You may be thinking there’s just no time for blogging and websites.
There are plenty of reliable places online to outsource everything concerned with your online presence.
The truth is that you can’t afford not to be branding your self and or your business online. As a business owner you know how important it is for customers to bring in more customers, right?
You can see How To Get Website Visitors To Refer You To Others online in this article. As your online presence grows, visitors to your website will naturally send you more business.
WordPress.org is the choice for small businesses branding
WordPress is by far the most popular platform to put your website on. They’ll have plenty of free themes to use, and these days all of them are mobile friendly and responsive.
All it really takes is a little time to research which hosting company you prefer, and then decide on and buy a domain name.
You’ll probably be able to install wordpress on your hosting within minutes with a click of a button. Put what ever content best states your business proposition and upload a few images, and you’re ready to write some content.
WordPress plugins brand your website
A WordPress theme, a few plugins to add more features to the theme, and regular content and you’ve started branding your business online.
The theme you choose will be determined by the business you’re in? You’ll decide for yourself if your business needs a more text based, or written, content or a theme full of images to advertise with visuals.
Plugins add more functions to your website that what originally comes out of the box. They’re not complicated to install and do things like:
- Keep your site safe from hackers
- Add SEO functions so the search engines can find you
- Optimize images for greater website speed
- Social sharing links
- And much more
Branding your business online is almost a must these days, and will only become more important as the years go by.
You already know how to make your business successful. Isn’t it time you learn how to have a successful business online?
Don’t let your website die of old age. Keep it and your brand updated and fresh for the future.